Here’s how it works:

1) Find some  color inspiration–from home fabrics, wall and window coverings, or even granite or tile; options are limitless.

Pick a color--and we'll apply it to a pattern

2) Choose from select Chic Shelf Paper patterns, which include Star Crossed, Simply Swirls, and Subtle Stripe.

3) Send us fabric or paint swatch or select a color from one of Chic Shelf Paper’s 275 patterns.  The color will be applied to the pattern selected, and printed on any of our materials.

That’s it! You’ll find all of the details here.

~Francie

Chic Shelf Paper has just introduced the only children’s-themed shelf paper and drawer liner patterns on the market. Isn’t that awesome?!

In the new Children’s category at ChicShelfPaper.com, you can select from original patterns ranging from princesses and pirates to teddy bears and toddler trucks.

Here is one my favorites:

We have been working with a new designer for some new, original, and exclusive patterns to offer at Chic Shelf Paper.  We’re really excited about this work and can’t wait to get these great new patterns on the Chic Shelf Paper website.

I can confidently say these new designs are like nothing you’ve ever seen in a mass produced shelf liner or contact paper.  Elegant, deep, passionate, are adjectives that describe them. When would you ever use that language to describe a Kittrich Shelf Liner or Contact Paper?

Here is a sneak peak, just a little detail. Stay tuned.  There is more to come.

My wife recently visited a local store looking to find some elements to match the colors of the peacock on our website.  She had a nice dialogue with the sales clerk and there was a realization that peacocks are starting to come en vogue.

How fortuitous.

We struggled a lot with the idea of a brand identity before we launched our website.  We wanted something fun, whimsical, with a sense of style, but something current and metaphoric.  We spent many, many days and hours on this and I can tell you from experience, good brand identity is not a simple thing.

So we thought about this idea of what are we doing here, what does this business mean to us?   The answer is helping our customers transform their personal spaces — I mean what is less exciting than the inside of an empty drawer or a white melamine closet? — into something personalized, to suite their taste and style.

We went though many concepts that really didn’t take.  And then the idea of this sort of plain bird that transforms into this exotic creature really resonated.  Based on the comments we’ve received, it sounds like it struck a tone with our customers and fans too.

The peacock turned out to be a perfect metaphor for what we do:  helping our customers transform spaces and objects from plain to beautiful.

We’re making the final adjustments to ChicShelfPaper.com website and looking forward to going “live” Monday.  This is a very exciting step for us, our first e-commerce website.

ChicShelfPaper is a new webstore that we have been putting together for the last few months.   The concept is that we intend to be the ultimate source for custom printed shelf paper and drawer liners on the internet.

After moving into a new home, we were dismayed at the lack originality of shelf papers and drawer liners we found. The idea of having to look at our possessions — from silverware and sweaters to towels and toys — sitting atop faux wood-grain or sterile white plastic shelf paper left us uninspired.

Then there was the idea of all that measuring and cutting, and the trial-and-error fitting process to install something we really weren’t crazy about anyway.

“There has to be a better way,” we told ourselves… but we couldn’t find one.

And so Chic Shelf Paper was born.

Our goal is to help homeowners enhance and enjoy their living environments by creating personalized and high-quality coverings for the storage areas in their homes. When our customers access their things by opening a drawer, or reaching for something on a shelf, we want them to feel a sense of comfort and familiarity — an ah-h moment — knowing their environment exactly reflects their taste.

Anyway, I hope some of you will visit our new website, check out our great pattern and materials, and tell your friends about ChicShelfPaper.com!

Cheers

Eric

Chicshelfpaper.com